Studies indicate that large corporations are commonly involved in 30 to 50 alliances and that a number of them have hundreds of alliances. A recent study also estimated that about 35 percent of corporate revenues came from activities involving strategic alliances. Strategic alliances support our efforts in the development of new technologies by bringing together the personnel and expertise needed to create new skill sets and capabilities, improve business logistics, as well as providing us the opportunity to gain access to new markets.
Running the race for global market leadership requires diverse and expansive skills, resources, and technological expertise. Forming strategic alliances provides us with the competitive capabilities needed to pursue promising opportunities.
Joining forces reduces both our operational risks and overall corporate costs, while at the time increasing our competitive position.
“Most of us never recognize opportunity until it goes to work in our competitor’s business.”